Business Arts

The Business Program is centred on branding and marketing. Students hone their skills as they work toward completing their culminating project (business plan) and develop their professional identities.

  • Business Plans
  • Elevator Pitches
  • Brand Architecture pages
  • Branding & Marketing

Areas of Focus

Music Business

  • Distribution Outlets
  • Recording Contracts & Deal Types
  • Touring
  • Merchandising
  • Publishing
  • Licensing & Sync
  • Grant Opportunities

Fashion Business

  • Fashion Terminology
  • Trend forecasting
  • Industry Cycles
  • Retail Outlets
  • Inventory Management
  • Production & Sourcing

Sports Business

  • Career Opportunities
  • Legal & Negotiations
  • Sports Media
  • Community Programming
  • Athlete Management
  • Sponsorships & Brand Collaborations

Public Relations

  • Industry Language
  • Press Releases
  • Pitch Decks
  • Elevator Pitches
  • Event Management
  • Building a Media List
  • Sponsorships
  • Business Plans